Get Noticed Training Slides
Responding to training needs identified by the G:XL Learning Cluster, G:up offered FREE Communications training on how to write a good press release and how to write for the web - essential skills for getting your organisation noticed in the current climate.
Slides and resources
- Read more about Get Noticed and its outcomes here : www.gup.org.uk/getnoticed
- Find the Get Noticed training slides attached below
- See a list of resources for this training below
- For more information contact George Turvey on george.turvey@bayc.org or 0121 460 5870
Resources
1. Writing for the web
- Lion King reigns at US box office
Example of article displaying principles of ‘inverted pyramid’ (first sentence sums up whole story and key points, following sentence(s) expand, level of importance of the information diminishes as you move down), segmenting etc. Also a short, powerful headline which encapsulates story.
www.bbc.co.uk/news/entertainment-arts-15057129
- Example of an article using subheads (in this example subheads that are questions), bold, links, lists
Engage the reader, attract reader’s eye, do work for them – guide them through the text (easier to consume), take advantage of what you know about how people consume information on the web.
www.number10.gov.uk/take-part/giving/donating
- More use of subheads (here statements to draw reader in), links/hyperlinks, lists
- Again use of subheads, bullets, links – sometimes users are just looking for information and you can guide them to it quickly
www.birmingham.ac.uk/facilities/cml/open/index.aspx
2. Press releases
- Press release template by Friends of the Earth – attached
- Example press release by West Midlands Regional Assembly (WMRA) – attached
- Other press releases just to show you versatility and range
- Highways Agency – very specific subject but broadly follows standard template, look at amount of marketing info and key messages in ‘Notes to Editors’: www.highways.gov.uk/news/pressrelease.aspx?pressreleaseid=421317
- Friends of the Earth - look at how Friends of the Earth uses press releases to further its agendas (not always adhering to everything in the standard template): www.foe.co.uk/resource/press_releases/ed_miliband_labour_conference_27092011.html
- As discussed in the training I recommend you have a look around at other organisations’ press releases (many larger charities and third sector organisations have a ‘newsroom’ or press releases on their websites) to see how they do it and develop your style
If you have any questions don’t hesitate to contact George Turvey, G:up Information and Communications Coordinator, on george.turvey@bayc.org or 0121 460 5870.
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