G:up Marketing and Communications Strategy

A G:XL target, this strategy will guide G:up’s marketing and communications activities and procedures for the current year across all its areas of work, ensuring effective communications and marketing to meet the needs of G:up, its members and stakeholders.

The document will also act as a model of good practice for G:up members and the wider West Midlands CYP VCS. G:up will additionally produce a ‘how to’ guide and offer training for organisations to develop comms strategies for their own organisations - a means of capturing your mission and objectives and helping you to deliver them, at a time when robust procedures are essential.

This is just one of the outcomes and actions of the strategy which also maps out the delivery of G:XL’s Diversity and Outreach targets.

For more information please contact Hardeep Singh at G:up by email: hardeep.singh@bayc.org or telephone: 0121 460 5870.

Let us know what you think!

• It is hoped that this strategy will benefit the whole West Midlands CYP VCS.  Please feel free to follow the framework of this strategy or adapt any of the text for your organisation (using the Creative Commons licence below if you do so).  If you would like any advice about writing a communications strategy or would like to discuss any aspect of this document, please don’t hesitate to contact G:up.

• We would really appreciate your feedback about this strategy.  If you have any comments, please contact Hardeep Singh at G:up by email: hardeep.singh@bayc.org or telephone: 0121 460  5870.